Based in London, her multimedia work utilises storytelling to underscore cultural nuances, creative expression and heritage, engaging a global audience through beauty, fashion, music, arts and culture.
Within her personal practice, Sunayah aims to preserve the cultural value of communities within Asia and its diaspora through her archival project, RASMi. She is also the Co-Director and Executive Producer of AZEEMA, where she oversees commercial projects and partnerships to events, print + digital media.
Her porfolio spans a range of projects, from editorial features to digital campaigns, music videos, events, short films and documentaries.
Clients include: Tommy Hilfiger, Nike, adidas, Spotify UK, Calvin Klein, Converse, UGG, Pinterest, British Fashion Council, Dazed, Hearst Magazines, Notion Magazine, WePresent, Tate Museum, Premier League, Sony Music, Warner Music, Sole DxB and many more.
DJ clients include: adidas, KOTN, H&M, Ahluwalia, Flannels, Diet Paratha, Microsoft, Southbank Centre, Soho House, Karla Otto, Sole DxB, Foundation FM, Daytimers, Now Gallery and more.
For further info or to see her portfolio, get in touch - sunayah.arshad@gmail.com