Based in London, she is the Co-Director, Deputy Editor and Creative Producer of AZEEMA. Sunayah oversees various aspects of the business, from commercial projects and partnerships to print + digital editorial, events and social media.
Her multimedia work utilises storytelling to underscore cultural nuances, creative expression and heritage, engaging a global audience through beauty, fashion, music, arts and culture.
Sunayah’s production porfolio spans a range of projects, from editorial features to digital campaigns, music videos, short films and documentaries.
Through AZEEMA, she has curated, hosted and programmed numerous events. Highlights include the Nike Victory Swim launch at NikeTown, a perfumery workshop with Bleu Nour, DJ workshops with Foundation FM, Tate Modern Late, AZEEMA’s weekend takeover of the Southbank Centre and the launch of AZEEMA’s 4th issue.
Clients include: Tommy Hilfiger, Nike, adidas, Spotify UK, Calvin Klein, Converse, UGG, Pinterest, British Fashion Council, Dazed, Hearst Magazines, Notion Magazine, WePresent, Tate Museum, Premier League, Sony Music, Warner Music, Sole DxB and many more.
DJ clients include: Flannels, adidas, Ahluwalia, Diet Paratha, Southbank Centre, Soho House, Karla Otto, Sole DxB, Foundation FM, Daytimers, Now Gallery and more.
For further info or to see her portfolio, get in touch - sunayah.arshad@gmail.com